By Perekeme Odon
Nigeria's pioneer
pay TV service provider, MultiChoice Nigeria received the executive of the apex
guild in the audio-visual sector of the Nigerian creative industry, Directors’
Guild of Nigeria (DGN).
The event was
held at the MultiChoice headquarters on Tuesday, April 13, 2021 in Victoria
Island, Lagos state.
This is to
reiterate the new executive members’ commitment to shared values and the
guild’s innovative strides following a successful restructuring process, which
has delivered a new leadership.
DGN President,
Sir Victor Okhai appreciated and commended MultiChoice Nigeria for their
efforts, visions and widespread support for creativity, which others failed to
see that fuel the passion of resourceful entrepreneurship in Nigeria, and
Africa. “I think this is an idea whose time has come, because there is a
synergy amongst us all. I am happy to be here for this strategic partnership
which will foster excellence as there are no two standards in
filmmaking.”
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A Group Photo Between DGN & The MultiChoice Talent Factory Chairs. |
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Expressing faith
in the new leadership, Multichoice Talent Factory Academy Director, Mr. Femi
Odugbemi who emphasized his excitement to meet with the DGN said current realities and changes have made it imperative to have
direct interface with the industry, particularly in the digital space. He went
on to say the MultiChoice Talent Factory project was introduced to the last
administration of DGN with the intention to have a partnership, but some how it
didn't sail through.
“We are not
strangers to the Directors’ Guild of Nigeria. That is the creative equity of
the industry. When the MultiChoice Talent Factory started, we brought DGN along
as we planned it. Some how we were not able to quite find ourselves; we
proceeded and then nothing happened. The fact that we consulted with DGN at the
beginning of the Talent Factory tells you that everyone on this side of the
table have a clear understanding of the strategic importance of DGN to the
Talent Factory initiative,”
President Okhai
who had a history with MultiChoice from the New Direction days went down memory
lane recounting his experience as an alumnus of the first MultiChoice / Mnet
original production, Doctors Quarters where he was the assistant director. He
was also part of those that were trained for daily soaps in South Africa.
“I
was part of the 14 Nigerians that were trained for daily soaps, including
Mr. Femi Odugbemi to come back and start 'Tinsel'. I am like an alumnus that has
come back home. I’m so happy about this strategic partnership because it is of
interest to me and of mutual importance. The way you affect society is what
makes the difference." The President primed.
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(l-r) Caroline Oghuma, Mr. Victor Okhai & Mr. Femi Odugbemi |
The President
assured that DGN, as a guild would work with MultiChoice Nigeria as partners for a mutually
beneficial relationship that will advise and help all practitioners. “As we
partner, we want to see growth and not a parasitic relationship. We are very
much interested in the Talent Factory both as participants and facilitators, and
also getting the MTF graduates to join us as members. Since we are both very
keen on capacity building, this will be a win-win."
Similarly,
Executive Head, Corporate Affairs, MultiChoice Nigeria, Caroline Oghuma highlighted
that the MTF is resolute to ensure good public relations, and talent
development which are the flagship of the organisation. She emphasized on the
focus of their achievement is to build better crop of filmmakers and igniting
Africa’s creative industry owing to a few success stories from their alumni.
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(l-r) Perekeme Odon, Uche Agbo & President Victor Okhai |
“The returns for
now shouldn’t be the focus but the quality, and along that journey is the
partners; the people that help you get where you’re going. That’s part of the
ecosystem you’re building together for the future. We are very much on same
page in that regard, that’s why from the beginning, we involved the Directors’
Guild of Nigeria and other industry practitioners because we can’t do it alone.
We want people to benefit and give back. So I’m very grateful again for the
opportunity for us to reopen this conversation, and believe me, everyone is on
board." She explained.
DGN National
Secretary, Uchenna Agbo extended cheers to MultiChoice Nigeria for the
invitation and accentuated on the relationship and benefits of the mutual
partnership. He proposed an agreed take off even though not holistically
achieved at one meeting. “The MTF gives me personally confidence that the
African filmmakers are beginning to get it right, since there is no expatriate
seated among us. Our members are going to be excited seeing that someone with
this kind of vision is at the helm of affairs. There should be pointers for a
take off with an agreed immediate and long-term actionable plan for future
results in mind. Most of our members need training and others are also
qualified to train too. However, it all boils down to what MultiChoice really
want from us, and what we too want from them so that we can globally compete
favourably.”
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Mr. Femi Odugbemi Making A Statement While Caroline Looks On. |
Odugbemi who was
thrilled vis-à-vis the timing of the DGN executive to the partnership meeting
assured both parties of having what it takes to improve on the strong brand
that the company has built over the years. He stated that the business of a
directors’ guild is a very serious business, and not the business of money, but
about the creative equity of a country. “Everybody keeps talking about who will
win an Oscar. That doesn’t happen overnight. It happens when you build creative
equity and that is not built through competition between one guy and another,
or through anointing one person or another as our best filmmaker. Creative equity
is built generationally.” He asserted.
The MTF Academy
Director advised filmmakers to know what is relevant to the success of their
future by understanding the junction between their creativity and the audience
by building a brand out of it in an industry that already has a commercially
viable ecosystem. ”The business of filmmaking is wrong in the industry because
80% of the film made don’t make money. Not because the audience is not there,
but because somehow there is no business plan. We have a lot of successful
filmmakers, but not many successful creative entrepreneurs”.
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The Meet |
He equally
charged DGN not to handicap their creativity, but diversify and procreate what
makes the creative entrepreneur works by bellowing against a particular genre
and the absurdity the industry promotes because they are in charge of the
creative equity.
“Where is the power of the industry when it is all in one
basket? We want people to make comedy, but we don’t want people to make only
comedy. If there is anything this industry needs now is a DGN that understands
the vision and speaks up when different voices are talking about creative
direction. All genres have audiences. It is important that the DGN is able to
engage necessary institutions in achieving this creative direction.” He affirmed.
According to him
the present trend is just a sign of how badly we have misdirected training and
mentorship, which is why this partnership with DGN is critical, since the
industry is manufacturing a younger generation faster than our older generation
can die.
He informed that
the MTF is not the only training institution but he trusted they have the
clarity since MTF is the only training institution that ensures students are
not distracted while getting paid, accommodated, pampered, receive intensive trainings,
learn the business, finance, distribution and interact with people relevant to
their studies. There is no need putting a ceiling to creativity by defining an
individual path to success.
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(l-r) Uche Agbo , President Victor Okhai & Famous Otakponmwem. |
Odugbemi said:
“We are in an industry where there is no senior colleague. There are first time
filmmakers who have amazing works just like there are older filmmakers who make
craps. As far as I am concerned, if there is anything the industry really need
now, is a DGN that understands the vision and speaks up when different voices
out there talking about creative direction. The industry needs creative
direction and less competitive nonsense surrounding what came out of theatre by
defining how many tickets a film sold.”
The MTF boss
encouraged the guild to be interested in the curriculum of film schools in
Nigeria by engaging these institutions with an open coordinated national
curriculum for standardization, and make it better since not everyone can be
admitted into the MTF.
He reiterated his
regard for the new DGN. “I really have a lot of respect for this new DGN, and I
say it so you can understand why this engagement is important. So please, I
have also spoken behind you, about you and the seriousness of the team that I
see. I believe you have a lot of low hanging fruits, quick wins, and it all
surrounds what kind of conversation is coming out of it. This is the first
step, but relationships are built over time. They’re not constructed as
transactions. Any of your questions will be responded with 24 hours maximum. What
make a partnership work is inviting people from your end who are part of it as
an eye on the inside to advise what works best for the industry.”
Lagos State
Secretary, Directors’ Guild of Nigeria, Judith Audu-Forte thanked MultiChoice
for opening their doors for DGN, and furthermore disclosed her exhilaration
when President Okhai informed her of the visit as capacity building would be
fantastic for the entire industry even though many lie to themselves about the
pros of filmmaking.
“I’m really glad and excited about this visit and the
future of DGN. Back then I queried why Africa Magic was boldly crested on my
DGN jacket after the induction, and not just DGN, but this makes sense, and
it’s only normal that this happens. The industry needs a lot of training, even
though we lie to ourselves due to ignorance. We have a lot of people that want
to be what they want to be, but they have no clue what exactly they are
supposed to be doing.” She said.
The ecstatic DGN
President who referenced his manifesto assured them of the guild’s strategic
readiness to deliver remarkable values to the stakeholders without compromising
sustainability, and expressed his delight of being on same page with
MultiChoice to leverage every opportunity in terms of technological creativity
to grow volumes and revenue. He educated that the guild would be having an
important marriage between town and gown, and an annual lecture series.
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Caroline Ogbhuma Presenting A Gift To President Victor Okhai. |
“The guild has
not scratched the capacity they have at all. Our stories are told be people
outside, whereas the pioneers who were here are still here with us alive. For
your information, the guild has no less than eight professors and a few PhD
holders in film who are members of DGN. We want to also create an opportunity
for those in the academia to start a local journal to document our industry and
what we do.” The President stated.
The President
poised that DGN has a vision to create a new Africa inspired by colours. It is
understood that the Multichoice Nigeria intends to accomplish the vision by
providing creative workshops, be they individuals or corporate bodies with
products and services to help them create colourful and exciting spaces.
“Yes, the
recruitment process in the film industry may be faulty, but what will remain
faulty is if you do not build capacity. They may not have it all, but you must
build capacity and make sure you lay down standards to be able to compete
globally.”
Others present at the
meeting were DGN Public Relations
Officer, Perekeme Odon, Chief of Staff to the DGN President, Mr. Famous
Otakponmwen, MultiChoice Specialist CSI Execution, Akaoma Onyeonoru, Programmes
Manager, Multichoice Talent Factory, West Africa, Tolulope Olowo-Okere and
Photo-Journalist, Akin Farinto.
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Sir Victor Okhai, President, Directors'Guild of Nigeria (DGN) |
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Mr. Femi Odugbemi, Multichoice Talent Factory Academy Director |
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Caroline Oghuma, Executive Head, Corporate Affairs, MultiChoice Nigeria |
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Tolulope Olowo-Okere, MTF Project Manager |
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Uche Agbo, National Secretary, Directors'Guild of Nigeria (DGN) |
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Lagos State DGN Secretary, Judith Audu-Forte
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Famous Otakponmwem, Chief of Staff To DGN President |
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Perekeme Odon, DGN PRO
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(l-r) Caroline Oghuma Receiving A Gift From DGN President, Sir Victor Okhai. |